Petra Foods Limited


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Edmund Ee Kim Seng
President, Cocoa Ingredients Division

Edmund has nearly 30 years of cocoa industry experience under his belt, and as President of the Cocoa Ingredients Division, he plays a key leadership role as well as being in charge of the sales and marketing activities of the Division.

Edmund first entered into the cocoa industry in 1979 when he joined Allied Chocolate Industries Ltd, subsequently moving to Allied Cocoa Industries Pte Ltd as Sales Manager from 1982 to 1984. Between 1984 and 1989 he was Commercial Manager of De Zaan Far East (S) Pte Ltd, and in 1989 he joined Petra Foods.

Chin Koon Yew
Chief Financial Officer

Chin joined Petra Foods in 2001 as the CFO of Petra Foods, the position he undertakes today.

Before he joined Petra Foods, Chin worked for W.R.Grace for 17 years, progressively undertaking more responsibility in various financial and managerial positions and culminating in the role of Chief Financial Officer Asia Pacific in 1998. In 2001 he joined Petra Foods in his current position, and as Chief Financial Officer, Chin is in charge of all of the Petra Foods Group's financial operations.

Ben Ryan
Director, Business Development and Special Projects

Ben joined our Group in 2003, and is responsible for the Group's business development and special projects.

Ben worked for W.R. Grace & Co and ADM International for 23 years between 1976 and 2000 in New York, Paris, Berlin, the Netherlands, and the United Kingdom in various executive positions in financial and information technology roles. Of those years, 15 were associated with the cocoa business.

Pontjo Susanto Widjaja
Director, Distribution for Nirwana Lestari

Susanto has achieved 30 years of operational experience in the cocoa and chocolate industry - and 30 years of service within our Group. Susanto joined PT General Food Industry in 1978, bringing with him experience in audit, accounting and administration positions in Drs H. Sudarmin AK and PT Naintex.

Susanto has served in various capacities within our Group, and he is currently the Director, Distribution for PT Nirwana Lestari.

Ferry Haryanto
Director, Commercial for PT Nirwana Lestari

Ferry is the Director, Commercial for PT Nirwana Lestari, a position he has undertaken since 1995.

Before joining our group, Ferry gained 10 years of experience in sales and marketing roles with PT Gitaswara Indonesia and San Miguel Breweries, and from 1990 until he joined us in 1995 he undertook the position of General Manager (Commercial Division) for PT Gunung Agung Trading.

In his current position, Ferry is responsible for the Group's sales and marketing operations for modern trades in Jakarta and Bali.

Ridwan C. Kidjo
Director, Commercial for PT Perusahaan Industri Ceres

Ridwan C. Kidjo is the Director, Commercial for PT Perusahaan Industri Ceres. Ridwan has up to 18 years of experience in diverse operational, managerial, sales and marketing roles within PT Nirwana Lestari and PT Perusahaan Industri Ceres, where Ridwan honed his skills in business development, marketing and brand development. In his current role as Director, Commercial, Ridwan oversees and drives the Group's sales and marketing operations for the Group's proprietary brands, in Indonesia.

Nancy Florensia
Director, Finance for PT Perusahaan Industri Ceres

Nancy joined PT Ceres in 1991 and she is responsible for all of the financial operations in PT Ceres. Prior to joining our Group, Nancy had 10 years of experience in accounting and financial positions in PT Indocement, PT Henoch Jaya and the PT Kedaung Group.

Ng Sin Heng
Director, Commercial (Cocoa Ingredients Division)

In 1988 Sin Heng joined Petra Foods as the Commodities Manager and in 1996 he became the Director, Commercial of the Cocoa Ingredients Division, the position which he undertakes today.

Sin Heng has over 20 years of experience in the commercial aspects of the chocolate, confectionery and cocoa industry, gained from his time with Allied Management and Consultants Pte Ltd, Cocoa Merchants, London, Allied Cocoa Industries Pte Ltd, and De Zaan Far East Pte Ltd.

Lim Seok Bee ("SB")
Director, Quality Assurance, Technology & Operations

SB joined the Group as the Director of Quality Assurance, Technology and Operations in 1991, and has over 30 years of experience in the quality assurance and quality development aspects of the cocoa and chocolate industry.

Before joining Petra Foods, SB worked for Chocolate Products (M) Sdn Bhd, in roles encompassing quality control and production, and in De Zaan Far East (S) Pte Ltd as a Quality Assurance and Development Manager, and Vice President (Quality Assurance and External Project Development) in 1989.

SB is in charge of the Group's quality assurance management and technological aspects and operations of our Cocoa Ingredients Division.

Chris Oo Hoe Hee
Regional General Manager, Branded Consumer Division

Chris has over 20 years of broad experience in the consumer business in Singapore and the ASEAN region having worked in food manufacturing, distribution, retailing and franchising with both multinational companies and small and medium-sized enterprises.

Chris joined Petra Foods on 1st January, 2006 as Regional General Manager for the Branded Consumer Division, with particular focus on our consumer business in the ASEAN markets. Prior to joining Petra Foods, Chris was the Executive Vice President of the consumer business of a public listed company.